The AllState events team requested a brochure to distribute to VIP attendees upon arrival to the AllState 400 at the Brickyard. Requirements included incorporating NASCAR-approved photos and a full agenda versioned by subsets of VIPs.
Design and strategy recommendations included the format be "pocket-sized" with stepped pages for easy portability and content navigation. Due to the small quantity and version requirements, the job was run digitally. With budget efficiencies gained in these areas, we were able to also produce and affix an iron-on patch to each brochure cover for added value.