© 2017 Katy Ladner and All Firms and Brands Represented Herein

RAD

Project Roles:

Design

Retouching

Project Management

Production Coordination

Firm: 

Nium, Inc.

 

RAD, the Regional Asset District of Allegheny County, requested an annual report with "stand-out" appeal that could also be mailed using a standard envelope. Incorporating multi-source photography was also a key consideration. 

The solution was a modified accordion fold combined with contrasting pattern accents to create an energetic and interactive reader experience that also exemplified the client-directed theme of "Engagement."

A coordinating rack card (not pictured) was also produced.

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