© 2017 Katy Ladner and All Firms and Brands Represented Herein

SBARRO

Project Roles:

Creative Direction

Photo Shoot Management

Design

Retouching

Copywriting

Project Management

Versioning

Assistance with Fulfillment for 450+ Stores

Firm: 

Nium, Inc.

 

My work with Sbarro began at a major turning point for their brand. First tasks included developing a creative platform to move the pizza giant away from value-focused messaging to brand messaging showcasing their handmade product. 

Relaunching the brand with a new classic New York pizza recipe led to the creation of an extensive new library of photos and seasonal LTOs reflecting the company's re-energized commitment to quality and culinary innovation. 

Tactically speaking, I have designed and written content for Sbarro for everything from print ads to in-store banners, take away menus to training guides, employee uniforms to coupons, real estate development efforts and more.

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