SBARRO
Project Roles:
Creative Direction
Photo Shoot Management
Design
Retouching
Copywriting
Project Management
Versioning
Assistance with Fulfillment for 450+ Stores
Firm:
Nium, Inc.
My work with Sbarro began at a major turning point for their brand. First tasks included developing a creative platform to move the pizza giant away from value-focused messaging to brand messaging showcasing their handmade product.
Relaunching the brand with a new classic New York pizza recipe led to the creation of an extensive new library of photos and seasonal LTOs reflecting the company's re-energized commitment to quality and culinary innovation.
Tactically speaking, I have designed and written content for Sbarro for everything from print ads to in-store banners, take away menus to training guides, employee uniforms to coupons, real estate development efforts and more.